There are still people wondering whether their business really needs a
website. Or they say: we do not have a business, but a not-for-profit
organization: should we have a website? Definitely! Should your business have a website, even if your business is
small and sells products or services you don't think can be sold online?
My answer is YES!, if you have a
business, you should have a website.
Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there's very little that can't be sold over the internet. The world is populated with over 7billion people all around the globe with an average of 50million shoppers are now online, purchasing everything from books to computers to wears to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, Asieger Technology will figure out how to sell it online.
Listed below are reasons why you need a website, enjoy reading:
1. Promote Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.
2. Promote Your Services
It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.
3. Promote Your Organization
People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust – that is, if you do it right… A well-developed website can convey trust and credibility, making people to buy from you, or support you.
4. Promote Yourself
Whether you are a professional looking for a job, or an expert in your industry: you can show that to the whole world by having a comprehensive website. The use of an associated email address also increases perceived professionalism: a letter from someone at me-the-expert.com will certainly open more doors than an email from a hotmail account.
5. Promote Your Ideas
Political campaigns are now all over the web. A website can be a powerful way to promote your ideas, and build a following of like-minded people. Or you can just write online journals (“blogs”) to ventilate some of your thoughts and concerns.
6. Promote Your Events
Have a fundraising event? Want to promote your business with seminars, workshops or a trade show? You will increase awareness when you create a website for the event. Show dates, programs, prices and driving directions – to name but a few features that will be greatly appreciated by your target audience.
7. Sell Your Events
Want to take it a step further? You may even want to consider selling (or pre-ordering) tickets for your events on a website. Shorter line-ups, less expenses: it sounds like a good idea to me.
8. Sell Your Organization
Whether “selling your organization” is a figure of speech (to convince people) or a true selling effort, a website can be considered a very valuable asset to your organization.
9. Sell Your Services
A website can be a great tool to not only promote, but also actually sell your services. You can automate many repetitive tasks, such as registration, billing, collecting and much more. Whether you are selling phone services or speaking engagements: you can effectively do it with a website.
10. Sell Your Products
A few years ago, after all the dot-boms, people lost faith in e-commerce. Now e-commerce is booming. Gift moments like Christmas and Valentine’s Day show record sales numbers, and money-guzzling giants like Amazon are starting to make money. Offering a great user-experience and minding usability is the key to success.
11. Save Costs
By integrating systems and automating certain tasks you may be able to actually save costs. For instance, by integrating your e-commerce website into your inventory and accounting systems. Build extranets to connect with suppliers and clients alike. You can provide downloadable documents on a website rather than mailing them out. The opportunities are endless.
12. Build A Community
Want to be perceived as a leader? Want people talking about you, or provide a platform for people to share ideas and ideologies? A website, especially with a forum or bulletin board, can be a great help in building an online community. It may even be the cement that keeps an offline community together, because of its empowering character and 24/7 availability.
13. Share Pictures, Sound And Other Files
I just watched wedding photos, I enjoy watching funny commercials from all over the world, I like listening to music – on a website. You can use it to share Media Kits, sound bites, or PowerPoint presentations. A website is a great tool to exchange multi-media.
14. Offer Service 365/24/7
This may not be of great value to you (it may even be a burden), but to your customers it is very empowering and important. The Internet puts the web browser in control – and if you are not there, you will be more and more passed over in favour of an online competitor.
15. Answer Frequently Asked Questions
Answering the same questions over and over again can be a great waste of money and employee morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions so your Customer Support department can actually start supporting customers, and your Sales Department can really devote their time to selling!
16. Improve Branding
Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!
17. Reach A Local Market
More and more people use locally defined keywords in the search engines, which indicates that they use the Internet do find local information. “Used cars Toronto” or “Guelph real estate” are obvious, but mentioning a website in a local ad may do wonders in terms of converting a reader into a customer.
18. Reach A Regional Market
A website is one of the easiest tools to expand your exposure into a wider geographical area. Want to move your business from just Fergus into the whole of Ontario? A website allows you to do that.
19. Reach A National Market
Political campaigns are just one example where websites are being used to service a National audience. Offering a National specific version of your product, such as Tylenol.ca, is another one. This allows you to offer information about specific national tax and delivery charges, or appeal to National pride.
20. Reach A Global Market
If your target audience is “the world” then you really need a website. But you knew that already, didn’t you.
We'll come your way next time with more juicy reasons why a website is a MUST have for your business.
Till then, keep innovating... and we are on stand by to launch you and your business to the world.
e: info@asieger.com
w: http://www.asieger.com
f: https://www.facebook.com/AsiegerTechnology
t: http://www.twitter.com/asiegertech
Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there's very little that can't be sold over the internet. The world is populated with over 7billion people all around the globe with an average of 50million shoppers are now online, purchasing everything from books to computers to wears to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, Asieger Technology will figure out how to sell it online.
Listed below are reasons why you need a website, enjoy reading:
1. Promote Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.
2. Promote Your Services
It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.
3. Promote Your Organization
People buy from people. People support organizations and causes that they believe in. A website is a fantastic tool to promote an organization and build trust – that is, if you do it right… A well-developed website can convey trust and credibility, making people to buy from you, or support you.
4. Promote Yourself
Whether you are a professional looking for a job, or an expert in your industry: you can show that to the whole world by having a comprehensive website. The use of an associated email address also increases perceived professionalism: a letter from someone at me-the-expert.com will certainly open more doors than an email from a hotmail account.
5. Promote Your Ideas
Political campaigns are now all over the web. A website can be a powerful way to promote your ideas, and build a following of like-minded people. Or you can just write online journals (“blogs”) to ventilate some of your thoughts and concerns.
6. Promote Your Events
Have a fundraising event? Want to promote your business with seminars, workshops or a trade show? You will increase awareness when you create a website for the event. Show dates, programs, prices and driving directions – to name but a few features that will be greatly appreciated by your target audience.
7. Sell Your Events
Want to take it a step further? You may even want to consider selling (or pre-ordering) tickets for your events on a website. Shorter line-ups, less expenses: it sounds like a good idea to me.
8. Sell Your Organization
Whether “selling your organization” is a figure of speech (to convince people) or a true selling effort, a website can be considered a very valuable asset to your organization.
9. Sell Your Services
A website can be a great tool to not only promote, but also actually sell your services. You can automate many repetitive tasks, such as registration, billing, collecting and much more. Whether you are selling phone services or speaking engagements: you can effectively do it with a website.
10. Sell Your Products
A few years ago, after all the dot-boms, people lost faith in e-commerce. Now e-commerce is booming. Gift moments like Christmas and Valentine’s Day show record sales numbers, and money-guzzling giants like Amazon are starting to make money. Offering a great user-experience and minding usability is the key to success.
11. Save Costs
By integrating systems and automating certain tasks you may be able to actually save costs. For instance, by integrating your e-commerce website into your inventory and accounting systems. Build extranets to connect with suppliers and clients alike. You can provide downloadable documents on a website rather than mailing them out. The opportunities are endless.
12. Build A Community
Want to be perceived as a leader? Want people talking about you, or provide a platform for people to share ideas and ideologies? A website, especially with a forum or bulletin board, can be a great help in building an online community. It may even be the cement that keeps an offline community together, because of its empowering character and 24/7 availability.
13. Share Pictures, Sound And Other Files
I just watched wedding photos, I enjoy watching funny commercials from all over the world, I like listening to music – on a website. You can use it to share Media Kits, sound bites, or PowerPoint presentations. A website is a great tool to exchange multi-media.
14. Offer Service 365/24/7
This may not be of great value to you (it may even be a burden), but to your customers it is very empowering and important. The Internet puts the web browser in control – and if you are not there, you will be more and more passed over in favour of an online competitor.
15. Answer Frequently Asked Questions
Answering the same questions over and over again can be a great waste of money and employee morale. A carefully crafted list of Frequently Asked Questions (FAQs), posted on a website, can reduce the stream of repetitive questions so your Customer Support department can actually start supporting customers, and your Sales Department can really devote their time to selling!
16. Improve Branding
Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. More worrisome: if you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website! Eat, or be eaten!
17. Reach A Local Market
More and more people use locally defined keywords in the search engines, which indicates that they use the Internet do find local information. “Used cars Toronto” or “Guelph real estate” are obvious, but mentioning a website in a local ad may do wonders in terms of converting a reader into a customer.
18. Reach A Regional Market
A website is one of the easiest tools to expand your exposure into a wider geographical area. Want to move your business from just Fergus into the whole of Ontario? A website allows you to do that.
19. Reach A National Market
Political campaigns are just one example where websites are being used to service a National audience. Offering a National specific version of your product, such as Tylenol.ca, is another one. This allows you to offer information about specific national tax and delivery charges, or appeal to National pride.
20. Reach A Global Market
If your target audience is “the world” then you really need a website. But you knew that already, didn’t you.
We'll come your way next time with more juicy reasons why a website is a MUST have for your business.
Till then, keep innovating... and we are on stand by to launch you and your business to the world.
Connect with us on:
t: +234.8098380073, +234.8057380073e: info@asieger.com
w: http://www.asieger.com
f: https://www.facebook.com/AsiegerTechnology
t: http://www.twitter.com/asiegertech
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